TIC TAC BOUNCE HOUSE AT IHEART RADIO MUSIC FESTIVAL: DAY TIME STAGE 2019

ROLE: LEAD 2D & 3D DESIGNER | AGENCY: REVOLUTION MARKETING | LOCATION: LAS VEGAS, NEVADA | PHOTO CREDIT: MATT CARASELLA

We created a custom Tic Tac bounce house maze for guests to jump their way through. A photo activation was also mapped out where attendees could bounce with Tic Tac inflatables to appear as though they were inside a Tic Tac box. Each room of the bounce house was themed around 4 different Tic Tac flavors: Fresh Mint, Orange, Fruity Adventure, and Frosty Mint with promotional copy located in each. Dimensional speaker builds adorned misting fans to create a universal and cohesive look to the activation, revolving around the music festival. 

20,000 attendees flocked to the Daytime Stage to see their favorite artists. Over 5,000 full size TicTac packs and 4,000 branded hand fans were handed out. Over 700 people took their shoes off to try out our custom TicTac inflatable, and in groups of 2 or more, nearly 300 of them had a photo session with our Boomerang station. This resulted in over 500 social shares, over 16,000 total impressions, and a final total reach of 49,272.