MACY’S STYLE HOUSE AT IHEART RADIO MUSIC FESTIVAL: DAYTIME STAGE 2019

ROLE: LEAD DESIGNER & ILLUSTRATOR | AGENCY: REVOLUTION MARKETING | LOCATION: LAS VEGAS, NEVADA PHOTOGRAPHERS: MATT CARASELLA & FRED MORLEDGE

Welcome to Macy’s Style House: a vibrant, fun, and edgy space where festival goers felt at home to explore, express themselves, and “Find the Remarkable You”.

No longer “your mother’s store”, Macy’s Style House engaged millennials in modern ways to showcase the multitude of products that Macy’s offers. In this custom fabricated “house” every inch of space was used as a cool photo moment with lots of “easter egg” features. Each room was unique, yet tied together aesthetically. The Macy’s style house activation was divided into 4 major areas: one outside (the front lawn with a swing and mural) and three inside (the living room, bedroom and wardrobe). Photo opportunities, premium takeaways and fun moments worked together to create a cohesive “house” experience. Signage throughout the space matched the colors highlighted in each of the three rooms of the activation. QR codes were featured on standing signs, as well as on products to allow guests to explore the Macy’s website. A section of the bedroom was designed to be a meet & greet area, where a select few of festival goers were invited to meet and take a photo with artist SZA.

In total, the Macy’s Style House engaged 1700+ guests. The custom mural created by in-house artist inspired an exclusive Snapchat filter that brought the mural to life, as well as a butterfly crown face filter. Revolution also partnered with local charity to donate reusable items and reduce landfill waste.