NYX GLITTER TRIP AT COACHELLA MUSIC FESTIVAL 2019

ROLE: LEAD 3D & SIGNAGE 2D DESIGNER | AGENCY: REVOLUTION MARKETING | LOCATION: INDIO, CALIFORNIA PHOTOGRAPHERS: MATT CARASELLA & MICHAEL DRUMMOND

As the official sponsor of Coachella 2019, NYX desired to create a unique and memorable 40’x40’ space to highlight their Glitter Goals product line, as well as boost brand loyalty and awareness as the cosmetic brand of the festival season. With this in mind, we created the NYX Glitter Trip, where guests were able to embrace their inner child and wild side, while enjoying everything filled with glitter. Guests had the opportunity to go down a larger than life lip slide into a pit of glitter, take a glamorous shot through falling, sparkling confetti, and play around with the brand’s product to enhance their festival looks. This fun, vibrant, eye-catching oasis contained “instagrammable” moments that built brand loyalty and showed makeup users that glitter truly is goals. Festival goers and influencers were entranced by the glittery experience, and associated NYX Professional Makeup as the #1 brand to help them achieve affordable, yet artistic looks with professional products. The activation exceeded the hype and was even featured by Bizbash.