STRIVECTIN AT ULTA FLC

ROLE: LEAD 2D & 3D DESIGNER

The ULTA Beauty Field Leadership Conference is an annual internal corporate and training event for store managers, field leaders, and brand partners. Brings together leadership for professional development, strategic updates, networking, and immersive brand showcases. StriVectin showcased two different product launches in 2022 & 2023.

2022

In 2022, StriVectin sought to showcase its Peptight Neck Roller as the number #1 product to combat Tech Neck. The concept of the “Roll With It” Lounge, developed to highlight the product’s ease of application with it’s cooling roller. The 20’x 20’ lounge in the color scheme of the brand’s Tighten & Lift line, featured an LED-lit roller neck bar which where guests learned tips and tricks on using the product, while enjoying a complimentary mocktail and get a free sample. The lounge also featured a Peptight Roller Product Wall as a selfie photo opportunity.

Why stress over Tech Neck when you can sit back, relax and let the Strivectin’s Peptight Neck Roller do the lifting for you?

2023

In 2023, StriVectin launched its Keratosis Pilaris (KP) Care line. The lavender and white 20’x20’ footprint mimicked a bathroom with faux tile and a bubbly sink to focus primarily on what KP is, how the products are used and the benefits of exfoliating to improve KP. Features included: Premium food takeaway of macarons in KP line’s purple to create a luxurious bath experience, a sparkly shower photo moment, and stand-alone product displays to engage in brand education. The back wall featured bubble wrap to showcase the products ability to take your skin from having a “rough start” to a “smooth finish”.