SIMPLE TRUTH AT IHEART RADIO
ALTER EGO 2019
ROLE: LEAD 2D & 3D DESIGNER | AGENCY: REVOLUTION MARKETING | LOCATION: LOS ANGELES, CALIFORNIA | PHOTOGRAPHER: MICHAEL DRUMMOND
This activation highlighted the freshness of Simple Truth products through a natural market, where guests were able to browse the stands and enjoy learning the benefits of the brand and their sustainability. Surrounded by brilliantly chic farmhouse decor and a touch of wooden accents, consumers were reminded that eating food that’s better-for-you is a fun and therapeutic experience, and Simple Truth is the cream of the crop. The activation footprint was divided into three different areas: the gaming area (which hosted informative games for guests to learn more about the Simple Truth product), a product display area, and a photo moment area. Each touchpoint (gamification, photo opportunity, product display, etc.) throughout the activation worked together to build brand loyalty and encourage brand education. Product sampling and coupons sealed the deal!
