T-MOBILE AT IHEART RADIO MUSIC FESTIVAL: DAY TIME STAGE 2019
ROLE: LEAD 2D & 3D DESIGNER | AGENCY: REVOLUTION MARKETING | LOCATION: LAS VEGAS, NEVADA |
PHOTOGRAPHER: MATT CARASELLA
T-Mobile desired branding throughout the Daytime Stage Festival Grounds to reinforce to subscribers that T-Mobile offers exclusive benefits that no other carrier can provide and convert non-subscribers by positioning the brand as the value leader with offers, device launches, and rate plans. Multiple touch points throughout the festival created ‘magenta envy’. Features of the T-Mobile takeover throughout the festival included: The Desert Oasis Lounge, popsicles, a specialty cocktail, airbrush tattoos, a water refill station, multiple mobile hydration units (Jetpacks), independent charging and shading stations, misters, branded lawn games, branded charging cubes, and a 75’ ferris wheel. Festival goers enjoyed various opportunities to connect to T-Mobile as the most reliable brand for their cellular needs.